Case study · Food & FMCG
Creative website
We designed and built the brand website for Modak Food Products’ SHOCK Masala Imli — a playful, product-first site that turns a childhood favourite into a modern snack brand.
What we delivered
- 01
Playful brand storytelling
A hero built around the SHOCK name, with a nostalgic line about childhood memories that gives the snack its personality.
- 02
Product-first visuals
Bold product photography, illustrated shapes and full-width video put the imli front and centre.
- 03
Speaks the customer’s language
Content in English, Hindi and Kannada — ಶಾಕ್ ಮಸಾಲಾ ಇಮ್ಲಿ — for its home market.
- 04
A clear product range
Spicy Imli (“pairs best with drinks”) and Masala Imli (“sweet and sour”), each with its own Shop Now call to action.
- 05
Health claims up front
No preservatives, no added sugar, no added colour and no bioengineered ingredients — shown clearly for health-conscious buyers.
Outcome
A lively, memorable home for the SHOCK brand that stands out on every screen and gives customers and retailers one place to discover the range.
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